Teradata, a global leader in data analytics, has acquired Israeli startup Appoxee for a reported $20-25 million. Appoxee specializes in mobile push marketing, providing brands with a platform to engage users through targeted notifications and messaging. This acquisition marks a significant step for Teradata in strengthening its mobile marketing capabilities.

With the Teradata Acquires Appoxee, the company also announced the establishment of a new R&D center in Israel. Further embedding itself in one of the world’s most innovative tech ecosystems. Appoxee’s technology and talent will be instrumental in helping Teradata expand its digital marketing solutions, allowing businesses to deliver personalized marketing messages at scale.

Appoxee was founded in 2010 and quickly gained traction among clients for its efficient push marketing tools. By joining Teradata, Appoxee’s team will have the opportunity to scale its vision globally.

Appoxee’s business addresses one of the bigger issues in the world of apps today. Include keeping users coming back to and using your app, in the face of those users downloading yet another new app instead, always moving on to the next big thing. Appoxee gives developers a way to address this using push messages by sending messages to you to remind you to finish playing a game or to send you info about an app update. It also has a platform to help build these push messaging campaigns.

For more about Teradata Acquires Appoxee:
TechCrunch: Teradata Buys Appoxee for $20-25 Million