Quick Intro
Founded: 2025
Co-Founders: Jonathan Karmi, Shai Cohen, Tal Yahav
What they do: AI-powered platform that analyzes ad accounts, identifies what works, and generates new high‑performing creative variations in one click.
Who they help: Growth & Marketing teams
Fundraising: $1M
Website: Wider.io
The Origin Story
Imagine launching dozens of data-backed creative variants in minutes, not weeks – each aligned with brand guidelines and informed by what actually drives performance. That is the promise of Wider: putting AI at the center of the creative optimization loop so marketers can scale winners and fix underperformers fast.
Wider was founded by Jonathan Karmi, Shai Cohen, and Tal Yahav -operators with deep experience across marketing, data, and generative AI. Karmi and Cohen worked together for over a decade, including service in the IDF’s Egoz Unit, before founding a creative and production agency that delivered campaigns for 200+ clients such as Taboola, Simply, Fiverr, McDonald’s, and Wolt. Yahav, a former team lead at Agora and Technion graduate in Industrial Engineering and Management, previously co‑founded Pudding AI, focused on analytics for ads and ad accounts. The team built Wider after encountering the same bottleneck across hundreds of brands: producing effective creative variations at speed and scale, guided by real performance data.
The Problem
Today’s leading brands ship 100–150 ads per week – more than 4,000 per year – making it operationally hard to maintain both scale and quality. The creative loop remains slow, fragmented, and expensive, with analysis, production, and deployment disconnected. Generic platform insights seldom translate into precise, asset‑level improvements that move the needle. Teams miss real‑time opportunities while budgets linger on underperformers, and learnings fail to compound across campaigns. At the same time, protecting brand consistency while iterating quickly is increasingly difficult for distributed teams and external partners.
The Solution
Wider unifies performance insight and production in a single workflow. The platform connects to advertisers’ accounts, analyzes live and historical results for each creative, and pinpoints the highest‑leverage changes using AI‑driven analysis and a proprietary risk score. With one click, it generates refreshed images and videos, updating visuals, copy, and structure while keeping brand guidelines intact. Final assets are reviewed by the customer before going live, creating a closed loop that shortens the test‑learn‑iterate cycle from days or weeks to minutes. The product provides secure account integrations and continuous evaluation of creative effectiveness, surfaces prioritized recommendations on what to change for maximum impact, and produces production‑grade image and video variants aligned with brand standards.
The Market
Leading brands already operate at 4,000+ ads per year, and volume continues to grow. In parallel, global digital ad spend is projected to approach $1.5 trillion by 2030 at a double‑digit CAGR (industry estimates). With the rapid maturation of AI models, it is a natural next step for the creative workflow to become AI‑native, integrating model‑driven analysis and generation that pushes the discipline forward. As spend scales, creative throughput and iteration speed become primary performance levers. The market, therefore, demands platforms that can generate high‑performing creative quickly and intelligently, precisely the gap Wider was built to fill.
Conclusion
Wider brings together what marketers need most: data‑driven insight, brand‑safe generative production, and one‑click execution. By compressing the creative optimization loop and compounding learnings across campaigns, the platform helps teams ship better creative, faster, turning ad spend into repeatable performance.
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